What is CBD and why all the buzz?

There are hundreds of naturally occurring molecules called cannabinoids found in the cannabis sativa plant. The two most common cannabinoids you’ll hear of are CBD (aka cannabidiol) and THC (aka tetrahydrocannabinol).

THC, CBD and other cannabinoids interact exclusively with our endocannabinoid system (ECS), a vital system within the human body that supports the regulation of our mood, memory, muscle control, brain function, stress, pain, immune system responses, energy balance and sleep. When our endocannabinoid system is out of balance, it’s harder for our bodies to combat mental and physical stress, including mental health issues and disease. Cannabinoids help maintain our health and wellbeing by balancing our body's endocannabinoid system. 

Ask around and you’ll probably find a friend that swears by using cannabis sativa products and in particular CBD.

CBD is said to relieve stress and anxiety, improve cognition, assist in recovery from exercise, and soothe the body and mind, promoting an improved state of health and wellbeing. It can be used to help with minor aches and pains, inflammation, depression and acne, as a sleep aid or as a non-toxic, natural alternative for other substances.

That’s a lot of potential benefits! Sounds like a magic elixir.

The full therapeutic benefits of CBD and the cannabis sativa plant overall are still being researched, however there are plenty of anecdotal stories and scientific studies on how CBD has provided people with relief for anxiety, depression, inflammation, insomnia and pain among other things.  

There are numerous scientific studies being conducted worldwide on CBD as a potential treatment for dementia, multiple sclerosis, Parkinson’s disease and cancer. There are also scientific studies being conducted on the breakthrough cannabinoids CBG, CBC and CBN, which preliminary research has shown to have anti-cancer properties. The information presented here is not meant as a substitute for or an alternative to information from healthcare practitioners.

For more information on CBD, including the methods to use CBD or to discover which CBD products are right for you, see our FAQs.